Advertising plays an essential role in the growth and success of any business organization. No matter it is small or large business empire, every company needs proper marketing strategy having signage as an integral part.
It is owing to the reason that every company wants to make its customers familiar with products and services offered by the company. It is a significant factor in product’s success. Various marketing methods are used for promotion and advertising which are costly.
Therefore, signage is used because it is a handy and practical source to promote business. Not only this, it is relatively inexpensive as compared to other marketing methods.
However, very country depending upon the effectiveness of their market factors, use signage. For instance, signboards companies in Dubai prefer to use technology led signage.
The reason behind using Led signboards and technologically advance signboards is to attract the attention of diverse population. Therefore, trends in signage depend upon the location and market influencers.
Presently, customized signage is in fashion as many organizations are using it to channelize their products efficiently.
Marketing Tool: Signage
commercial display used for products promotion
Graphic Displays used to convey commercial information
Awareness building tools used for general understanding
Approx. 76% of consumers (8 in 10) visit a store because of signs
Around 75% refer others while getting information from signage
More than 68% believe that signage exhibits products’ quality
Over 50% customers consider poor signage as a proof of poor products
About 67% customers make buying decisions based on signage
Reasons to use Signboards
- Handy advertising methodology
- Generate high profits
- Promote products recognition
- Establishes brand awareness
- Aware people regarding promotions
- Update Brand messages
Latest Trends in Signage
- LED signage
- Digital Signboards
- Touchscreen Signs
- Technological Fabric Graphics
- Real-time signage experiences
Take Away: Signage is considered as the backbone of every marketing strategy. So, make a positive impress in the marketing using latest signboard techniques and technology.