For sure, everyone has seen those innovative and creative carts displaying, promoting and selling products in the malls! Usually used by crafters hoping to introduce their products in the market kiosks are wonderful ways to attract customers! But are they doing it the right way!
Visiting the many kiosks in the malls of UAE, it’s important to mention how most of them may not have what it takes to attract a crowd! It’s not about the products but more importantly about their signage! But it’s not a big problem that the ideas for the right mall kiosk signage can’t fix.
The signage for a brand has a “critical” nature, not only because it’s representing the brand but also because the location and its placement hold a lot of meaning! Consider it science! Signage science! And solving this science requires experts in Signage Dubai to get it just right! following article discusses essential tips that can help engage maximum customers when they look at your kiosk signage!
Seven ideas for an attractive mall kiosk signage
Even the dullest kiosks can be made attractive and engaging to the many passers-by, by using the right signage for them. The right signage not only helps stimulate the minds of people but it tends to work subconsciously to create an image of your brand! That should explain the number of people visiting your brand new kiosk! Use the following ideas to create a kiosk to engage passer-bys
Consider Available space
The space available affects the final deployment of your signage and displays so it’s important to know how much space you can work around with. In the absence of a wall, you may have to consider using a cart or a floor standing kiosk.
Attract the idle
By placing your signage and displays in areas where people are usually sitting idle, you are stimulating their brain and engaging them. They’re sure to visit you kiosk than sitting idle. At a shopping mall, this could mean the benches placed near escalators.
Follow foot traffic
Or let it follow you? Follow the billboard strategy and deploy your signs in areas that tend to have the most foot traffic. Allow passersby to continually be reminded about why they need to visit you. One way to do it is by ensuring that your signs are interesting, catchy and stimulating for the viewers.
Kiosks are usually negligible little stalls which is why it’s essential that the signage compensate for their easily ignorable presence.
Use the right size
Consider billboards again! Go large because the larger a sign, there’s a greater chance for customers far away to be able to view it. Opt for larger signs but ensure that they aren’t so large that the customers have to crane their necks to hurt them! They’ll pass by the next time without even looking!
Keep the lights in check
As height in the mall may change as the day presses on, you need to ensure that your signage is rightly illuminated. This includes preventing too much light falling on your signs as the viewers may not be able to read them. Similarly, during the night your signage may require more light or may go unnoticed.
Cables and connections
In case your sign requires electrical connectivity make sure you’re all set for that by requesting permission and using a reliable power source. The last thing you want is investing in the best signage and realizing you don’t have the power source to light it up!
Consider the budget and content!
Lastly but most importantly, consider the budget you will assign to the signage. The amount you spend can have a significant effect on the final product. A hefty budget can allow you to install signage all around the mall increasing the number of people visiting your kiosk.
This is a given! Content plays an important part in bringing customers to your mall kiosk so the material you use should be catchy, simulating, attractive and pushing your customers to give you a visit!
If you want to ace your signage, you’ve got to hire the best person for the job! Opt for experts in signage Dubai and let professionals take care of the signs! You make sure you’re there to entertain your customers.