Why Signage is the Hot Trend in 2018

Innovative technology is taking the world of signage into the storm of exciting trends in 2018. The reason behind this much popularity of signage is the integration of digitalization of signboards. It has given the customers an experience of highly informative business promotions.

No doubt, traditional signboards have been serving the business objective effectively since the past. But, the latest trends in signage have revolutionized the way of advertising brands.

The newer signs are more customer-centered instead of business-centered. So, the information displayed to the customers is customized according to their needs, requirements, cravings, and aspirations.

In this way, signage has become a bridge between the customers and the brands. Therefore, signage marketing is considered an integral part of business marketing strategy.

For instance, many business organizations operating in UAE utilize signage as a decisive factor to achieve an edge over their competitors. So, premium signage companies in Dubai are sought with an intention to get the best signboards for their brands.

It is imperative to note that signage is simply a remarkable means of advertisement. It is because it serves the customers in a concise but informative awareness in a very natural way.

“A business with no signs is an indication of no signs of a business”

Signboards for Business

• Signage is the most attractive method of advertisement
• It converts the marketing strategy into a million dollars benefits
• Signboards attract around half of the new customers
• 35% of the passers did not know about your business until they saw a signboard

Significance & Scope of Signage

Industry Statistics:

• On premise sign results in a rapid sales increase of 4.75%
• At-retail advertising adds to additional sales of around 70%
• 68% of total customers believe that signage reflects the brand quality
• 50% of customers get products awareness through on-premise signs
• 1 in 5 people made an unplanned purchase because of digital signage
• Nearly 8 in 10 consumers have visited a store because of attractive signage

Why Signage Industry is growing in Popularity

• Simple, Compact but Robust Brand Messaging
• Specialized solutions based on business needs
• Digital Signage for Innovation and Effectiveness
• Concise and Crispy but Comprehensive Marketing
• Lighter, Durable, Modular and Flexible Panels
• Power Redeemable and Eco-Friendly

Latest Trends in Signage Industry

• Indoors plus extensive outdoor signage
• Delicate and Lightweight Materials
• Signs are Physical but Message is Online
• Extended Interactivity and User Engagement
• Fine and Fabulous sign designs
• Impressive use of Touchscreen Technology
• New Configurations and Digital Fabric Graphics

How to Buy a Perfect Signboard for your Business

Advertisement and marketing is a need of every business. It is owing to the reason that business organizations seek advantage of developing well-recognized brands. Therefore, various methods and techniques are being used to make a strong brand identity.

Signage marketing is one of the most influential methods of marketing. It is owing to the reason that every organization regardless of its size gets signage for their products.

Further, it has become a must for small and medium-sized business organizations because it is an easy way to attract the customers from near and far locations. Not only this, signboards help in redirecting people especially pedestrians to stop and pay some attention to reading advertised content.

So, if you are one of such organizations, you must get connected with trustworthy signage companies in Dubai to get a perfect signboard for your brand.

Why you need Signage?

It is very simple to say that signboards attract the attention of customers and make them familiar with the latest brand promotions.  However, what effect these have on the customers’ mind can be understood from the following survey conducted recently.

FedEx has conducted a survey to understand the importance of signage and revealed that:

• Approximately, 58% of the whole customers entered the store just by outdoor signage
• Around 75% of customers stated that they hear about the promotions when a friend get to know a signboard
• Approximately 80% got impressed by the signage of the store and made the purchase from there
• More than 68% of the customers did extensive shopping while their children were attracted by the signage
• Around 79% of people remembered a brand based on promotions at street signage
• Approximately 68% of people believed that product quality could be exhibited through their signage

So, it is clear from the survey that signage plays an important role in the progress and promotion of the business.  Therefore, if you are executing a brick and mortar business, you must consider a rigorous marketing strategy based on signage.

Types of Signboards

Signage has become a prime need of every business organization because it gives the organization an edge among other competitors.  Signage companies in Dubai suggested the use of following signboards for business promotion:

1. Outdoor signage
2. Indoor signage

However, the material used in the manufacturing and design of signage vary depending on the requirements and budget.  Various types of trendy signage used in business organizations are as given:

• Plywood
• Fabric
• Rock-Carved
• Painted Glass
• Laser Cut
• Punched Metal
• Metal Lettering and Logo
• Awning
• Metal Storefront
• LED or Neon light

Indoor signboards are used by the business organizations inside their stores to guide the customers. They can be intended to help them in making a selection of the products easy. These signboards are light in weight and usually hang through the ceiling.

There are other types of indoor signage which are used to give the users an insight of instant promotions and saving vouchers.

Appropriate and Trendy Materials used in Signage

Signage industry is extremely broad where a number of material used in signage are as given:

• Metal
• Wood
• Glass
• Vinyl
• Plastic
• Cloth
• Foam core
• Paper

 

Further, the digital signage uses different material in order to incorporate tech gadgets and wiring stuff.

Getting the best Signage Design

Technically speaking, there are no hard and fast rules for designing a signboard. The industry is extremely dispersed and broad.

So, while selecting a signboard of your own choice, you need to keep your business requirements in mind and other related factors such as environment, targeted audience, and demographic areas.

The following things should be kept in mind while getting the best design for your business signage:

• The material selected for signage should be chosen based on requirements and budget.
• The content should be catchy and optimized. It should attract the customers without making them conscious.
• The targeted audience should be determined first before planning to get signage.
• The era is of digital advancement; therefore, it is better to go for digital signage for your business.
• One thing you should keep in mind is that you signage should be minimal is material and optimal in the message or promotion text.
• In case of any difficulty, feel free to contact signage companies in Dubai to get the best services for your business marketing.